Asian Journal of Research in Business Economics and Management
  • Year: 2015
  • Volume: 5
  • Issue: 2

Atmospheric Impact on Mall image from Customer Perspectives

*Ph.D Scholar, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamilnadu, India

**Associate Professor, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamilnadu, India

Online published on 4 February, 2015.

Abstract

India has been a nation of “dukandars” – around 12 million retailers – consisting of more retail shops than those in the rest of world put together. Retailing has been in our blood - as shopkeepers or as shoppers. But things are changing in the country in the way shopping is done, the way retailing is getting modernized and organized, and the way people are viewing this industry – as students, as shoppers and as academicians.

Kishore Biyani