*Faculty Member, Department of Management, Faculty of administrative Sciences and Economics, University of Isfahan
**PhD student of Marketing, Department of Management, Faculty of administrative Sciences and Economics, University of Isfahan
***M.A. Student of Marketing, University of Sheykh Bahayi
Online published on 4 February, 2015.
The purpose of this study is to investigate the effect of internal marketing on critical thinking. The statistical population of this study includes employees of Isfahan Cement Company. The population consists of 1000 members. A sample of 274 employees was selected from this population based on the sampling table. In order to collect the research data, internal marketing questionnaire of Ahmad and Rafiq (2003) and critical thinking questionnaire of Riktex were used. The questionnaire validity was examined through dace validity. The reliability of questionnaire was examined through Cronbachs’ Alpha Coefficient. The coefficients of internal marketing and critical thinking questionnaires were 0.928 and 0.895 relatively. Also Kolmogorov-Smirnov test has been employed for examining normal distribution of the research data. The research data was analyzed in Amos. The findings revealed that internal marketing and its components (payments, internal products, workplace, and communications) influences critical thinking positively. Finally, the results of analysis of variance (ANOVA) showed that there is not any significant relationship between employees’ demographic characteristics and their contribution to the.
Internal Marketing, Payments, internal products, workplace, communications, Critical Thinking
