Assistant Professor, Department of Commerce, S I V E T College, Chennai, India
As the mobile phone industry has researched the target of securing its second billion subscribers, the demand for a new generation of mobile phone with different functionalities is need of an hour. So the present study is attempting to evaluate the factors influencing mobile phone's buying behavior pattern of consumers among Chennai City in India. This study also focuses on the mobile phones features, buying motives and their effect of purchase decision of consumers. The research design provides a scope for drawing logical conclusions. The study relies on the primary data collect through questionnaire with the sample of 200 respondents. It is concluded with the ways and means of buying behavior of consumers towards choice and usage of mobile phones in Chennai city.
Consumer buying behaviour, Mobile phone Choice and Usage, Consumer purchase decision
