Asian Journal of Research in Business Economics and Management

In this study, the priority of sectors is done through fuzzy TOPSIS. The results revealed that, the needs and demands of Ghavamin Bank customers are different according to the Kano model. Customers of best cluster have a high income and a high school diploma, so it is normal for this type of customers to have more important for banks for various reasons. From this study it is concluded that Ghavamin Bank can be more accurate understanding of their customers and better understanding of their needs, according to the Kano Model; and with an appropriate objective to the type of clustering, so that the priority of clusters should be studied and needs of each of these groups and clusters should be identified, to move faster to pursuit its strategy. In this regard, the Bank reaches its goals and the needs of its customers which are the main investments are provided.