Asian Journal of Research in Business Economics and Management
  • Year: 2015
  • Volume: 5
  • Issue: 5

Exploring The Effect Of Consumer Personality Factor And In-store Environmental Factors On Impulse Buying (Case study of Tehran Hyper Star chain store)

  • Author:
  • Babak Somia, Gholamreza Bordbarb, Majid Babazadehc, Farzaneh Heshmatid
  • Total Page Count: 18
  • Page Number: 170 to 187

aMaster of Business Management – Marketing, Department of Management, Yazd university, Iran

bAssistant Professor, Yazd university, Iran

cMaster of Instructional Technology, Allameh Tabatabai university, Tehran, Iran

dMaster of Business Management – Marketing, Department of Management, Yazd university, Iran

Abstract

This study is a try to explore the effect of in-store environmental factors as outside stimuli and personality factor as inside one. To measure model fitness, path analyses technique and to test hypothesizes SEM technique were used. Buyers of Hyperstar chain store in Tehran were selected as statistical society of this study which 147 sample was assigned and after distributing 161 questionnaires, 151 of them was acceptable(with response rate of 93.7%). Qestionnaire validity was estimaed by sophisticated loading factors and reliability by Alpha Cronbach. This study cover 6 hypothesizes which by considering the results those people by type of N & E personality, are prepared in impulse buying and type of C personality are poor.

Keywords

Impulse Buying, In-store Environmental factors, Personality, TOPSIS, PLS