*Doctoral Research Scholar, Department of Business Administration, Annamalai University, Tamil Nadu, India
**Assistant Professor, Department of Business Administration, Annamalai University, Tamil Nadu, India
The purpose of this paper is to examine the influence of age and gender on buyer behavior towards green products. The study sample of 509 has been selected by convenient sampling. Sample members have responded to the questionnaire made by the researcher. Current research uses a survey methodology, descriptive-type. Analysis of the collected data was conducted by SPSS software. Finally, confirming the hypotheses showed that the age is not make any difference and gender is making difference on buyer behavior towards green products.
Buyer behavior, age, gender, green products, descriptive type
