aMaster of Business Administration, Islamic Azad University, Sanandaj Branch, Sanandaj, Iran
bDepartment of Economic, University of Kurdistan, Sanandaj, Iran
cDepartment of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
Online published on 11 March, 2016.
This study aimed to investigate the relationship between marketing strategies and organizational competitiveness in companies located in the industrial towns of Sanandaj city. Research instrument was a questionnaire which, to assess marketing strategies, the questionnaire by Esfahani et al. (2014), and to assess organizational competitiveness, the questionnaire by Feyzi and Hodavand (2012) was used. The population of the research was the companies located in the industrial town of Sanandaj city which using the Cochran formula, a sample of 122 individuals was selected in available simple random method. Cronbach's alpha was used to determine the reliability and the results show that research tools have had the required strength for data collection. To analyze the statistical data, the different methods of descriptive and inferential statistics were used. The data was analyzed in SPSS18 software environment, by applying appropriate statistical tests with respect to the research hypotheses. The results show that there is a positive and significant relationship between marketing strategies, product, price, distribution, place and promotion with organizational competitiveness.
Marketing strategies, organizational competitiveness, companies in the industrial town of Sanandaj
