aMaster of Business Administration, Islamic Azad University, Sanandaj Branch, Sanandaj, Iran
bAssistant Professor and faculty member, Kurdistan University, Sanandaj, Iran
cAssistant Professor, Management Department and faculty member, Islamic Azad University, Sanandaj Branch, Sanandaj, Iran
Online published on 11 March, 2016.
This article aims to examine the relationship between organizational learning and sales strategy. In this research, the standard questionnaire in Panayides’ (2007) study was used to collect the data of the independent variable and to measure the dependent variable; the questionnaire of Panagopoulos and Avlonitis‎ was applied. In terms of purpose, the present study is an applied research and in terms of the method of data collection, it is a descriptive-survey research. The statistical population of this study comprises the companies based in the industrial towns No. 1 and 3 of Sanandaj, which were selected through simple and available random sampling method. Various methods of descriptive and inferential statistics were employed to analyze the statistical data. Accordingly, the obtained results indicate that there is a significant relationship between organizational learning and its dimensions commitment to learning, shared vision, open space and logistician and knowledge sharing with sales strategy. Finally, conclusions and recommendations have been provided to strengthen the relationship between the model variables.
Organizational learning, sales strategy, industrial town of Sanandaj city
