A Study to Understand the Extent of an Organization's Market Orientation related to its Business Performance

Market orientation is a company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. Unlike past marketing strategies that concentrated on establishing selling points for existing products, market orientation works in reverse, attempting to tailor products to meet the demands of customers. Beyond the consumer stated needs or wants, additional data analysis may reveal trends or consumer desires that are not specifically expressed. These trends, even when not specifically expressed, can allow the product to develop in intuitive way, attempting to anticipate consumer need and thereby helping the organization achieve business performance parameters of market share and financial performance.