Associate Professor, Manghanmal Udharam College of Commerce, Pimpri, Pune, Maharashtra, India
Online published on 17 July, 2017.
The products fail in the market due to the introduction of new innovated product with advanced technologies and fuel efficient in case of two wheelers. Therefore it is necessary to frame appropriate product strategy which can be followed during the time of declining sales. The Essence of Product Strategy has been emphasised in this article to overcome the negative impact of product failure. The customers change their views which depends on the marketing environment of the product.
Strategy, Motorcycle, Scooter, Sales, Customer Preference
