Measuring Information Potential to Motivate Consumer for Online Shopping: A Review Analysis Approach

In modern era where online market has emerged as an alternate channel, appropriate use and placement of information became a crucial factor for organizational success and survival. In online market place customers interact in virtual world, where controlling information or putting barrier to access the information is next to impossible. In this research article, we theoretically explored information motivation which is an important factor in the context of online shopping. The information motivation is encompassed other sub-factors like information access motivation, customize information motivation and product related information motivation. At the end of the research article profound discussion is presented with valuable insights about information motivation. This article also provide managerial implication about the importance of information motivation.