Assistant Professor, S. V. Institute of Management, Kadi Sarva Vishwavidyalaya
Online published on 20 February, 2014.
Purpose of this paper is to find the sales promotion strategies used by malls and to understand the practicality of marketing. Data collected from 119 respondents of mall from Ahmadabad Region in Himalaya mall, 10 Acres mal, Big Bazzar mall, and Iscon Mega Mall which were the most visited malls. There are uses of various analytical tools like chi-square and cross tabulation to analyze the collected data. The analysis of the research contains the high level of practicality for the respondents about the sales promotion strategies used by malls.
Sales Promotion Strategies
