Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Study of Consumer Buying Behaviour towards Multibrand Outlets vis the Specialty Showrooms

  • Author: Ridhi Gupta

• A Study on Rural Marketing with Special Reference to ICICI Bank

  • Author: Pramod Kumar Rawat

• A Study on the Marketing Strategies Adopted by South Indian Bank, Axis Bank and Standard Chartered Bank in Guwahati City

  • Author: Pranjal Bezborah, Kangkana Bhagawati

• A Comparative Study of Hopcoms in Karnataka

  • Author: D. Seetha Naik

• Direct and moderating effects of switching barrier on switching intention in service context

  • Author: Mohammad Mahmoudi Maymand, Ojan Karimii, Mirza Hasan Hosseini, Mostafa Ahmadinejad

• The Human Aspects of Brands: A Survey in Mobile Market of Iran

  • Author: Hamidreza Asgari Dehabadi, Shahab Talaie Shokri, Mahdi Abdolhamid, Saba Abdian

• Investigating the Effect of Personal and Product Related Factors on Purchase Intention of Automotive Industry Customers: Evidence from Iran

  • Author: Reza Sepahvand, Saba Sanainasab

• Brand Resonance: Comparison of FMCG Brands with Durable Brands

  • Author: Mohammad Ali Abdolvand, Mohammad Javad Taghipourian