Faculty, Department of Business Administration, University of Mysore, Mysore, Karnataka, India
Online published on 20 February, 2014.
This paper highlights the objectives, need for development, reasons, co-operative marketing structure, growth and development, special characteristic of agricultural sector, perishability, seasonality, bulkiness, variation in quality, size of holdings, irregular supply of agricultural products and present position of agricultural marketing.
Agricultural product, bulkiness, Perishability, seasonality
