aMA, Business Administration (International Business Trends), Islamic Azad University, Science and Research Branch of Tehran, Iran
bM.A., Industrial Management, Young Researchers and Elite Club, Semnan Branch, Islamic Azad University, Semnan, Iran
Online published on 20 February, 2014.
The present research target to consider the mount of effect of market orientation, learning orientation and innovativeness tendency on electronic companies settled in Tehran. Regarding to the target, questions and hypothesis have been chosen to evaluate the amount of effect of market orientation, learning orientation and innovativeness tendency, a model from Hult & Horley point of view. Totally, there are 398 electronic companies in Tehran which collecting information was done via questionnaire. The result of this research by using structural equation modeling and by Lisrel software, such that the amount effectiveness of market orientation, learning orientation and effectiveness on performance of electronic companies settled in Tehran is high and acceptable and all variables have positive relations to each other. To follow offers to electronic companies presented based to three main variable in this research.
Market orientation, learning orientation, innovativeness, performance, electronic companies
