The Relationship between Effective Advertisement Parameters and Consumers’ Satisfaction

The objective of the current research is to examine and assess the relationship between the effective advertisement parameters (Presenting the advertisement’ supplying the consumers’ needs and research in advertisement market) with consumers’ satisfaction of advertising Firms. This research is operational regarding the objective and is of descriptive-survey regarding data collection. The statistical population includes the customers of producing companies, utility services, organizations and private and public institutions using the services of advertising Firms in Gorgan. And its sample volume is 385 people with regard to sampling formula from unlimited communities. Cronbach's test durability is confirmed to be 88 percent. To test the hypotheses of the research, KS normality test, Pearson's correlation test, multi-variable regression and one-sample T test have been used. The research Findings indicated that there is a significant relationship between effective advertisement parameters and consumers’ satisfaction and that the advertising Firms have performed successfully in supplying the consumers’ needs and presenting advertisement and have been able to be appealing to them. Based on this the First two hypotheses were confirmed and the third hypo thesis, based on the relationship between research in advertisement market and consumers’ satisfaction, was turned down.