Assessment of alternatives for tourism destinations advertising using AIDA model and AHP approach

The aim of this study is to assessment and prioritize advertising medias using analytical hierarchy process (AHP) approach and based on AIDA model. The research methodology is descriptive-analytical and is based on AIDA and AHP. Therefore, some questioners were designed based on pair-wise comparison and using AIDA model, and were distributed among tourism, marketing, and advertising industry experts. The data collected was analyzed, evaluated, and interpreted using analytical hierarchy process and expert choice software. The research results show that television, billboard, newspaper, magazine, internet, and radio have significant influence on advertising tourism destinations regarding the AIDA model scales, respectively.