Investigating the Factors Influencing on Compulsive Buying with Regard to Demographic Variables of Iranian Consumers

The present paper aims to investigate the factors influencing on compulsive buying behavior of Iranian consumers regarding demographic variables such as gender, age, and income. This study is a descriptive-quantitative research and the required data were collected through questionnaires. Iranian purchasers in shopping centers were selected as the research population. Independent-Sample T and Anova tests were used to examine the research hypotheses. Findings of the study showed Shopping enjoyment, excitement and Esteem that have different effects on men and women are considered as effective variables on compulsive buying behavior in terms of gender. Accordingly shopping enjoyment was effective on compulsive buying behavior in terms of age groups. Finally, Shopping enjoyment, excitement and Esteem were shown not to have various effects on compulsive buying behavior in terms of income.