Asian Journal of Research in Marketing
  • Year: 2014
  • Volume: 3
  • Issue: 4

Evaluating Electronic Services Quality in Islamic Azad University of Savadkooh Using E-Qual Scale

  • Author:
  • Mohammad Salehia, Monireh Movahhedia, Fattah Mohsenzadehb, Farhad Nooraiec
  • Total Page Count: 8
  • Page Number: 72 to 79

aDepartment of Educational Management, Sari Branch, Islamic Azad University, Sari, Iran

bDepartment of Management, Savadkooh Branch, Islamic Azad University, Savadkooh, Iran

cDepartment of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

Online published on 6 August, 2014.

Abstract

Although services quality has been extensively researched over the past 20 years, only a handful of scholarly articles has dealt with the quality of E-service. The objective of this study is to evaluate electronic services quality in Islamic Azad University of Savadkooh Branch using E-Qual Scale. This research is an applied one in nature; the methodology being used is descriptive and inferential. The subjects of the research were 1500 university students and the selected sample included 306 female and male students. Questionnaires were utilized to collect the data. They were valid enough because they were checked and analyzed by the experts in the field; the reliability of these questionnaires was calculated %82 via Alfa Cronbach. The result showed a positive correlation between students’ satisfaction and electronic services quality. Moreover, there is a difference between female and male students’ view on the electronic services quality.

Keywords

Job Satisfaction, Employees Participation, Iran