Asian Journal of Research in Marketing
  • Year: 2014
  • Volume: 3
  • Issue: 5

The Effect of Country Image of Turkey on Image of Turkish Airline Services and Purchase Intention (Case study: Tabriz city)

  • Author:
  • Bahram Ranjbariana, Saeed Fathib, Hamed Abbaszadeh Avilaghc
  • Total Page Count: 8
  • Page Number: 45 to 52

aProfessor, University of Isfahan, Faculty of Administrative Sciences and Economics, Iran

bAssistant Professor, University of Isfahan, Faculty of Administrative Sciences and Economics, Iran

cM.A student, University of Isfahan, Faculty of Administrative Sciences and Economics, Iran

Online published on 9 October, 2014.

Abstract

The purpose of this study was to evaluate the impact of the country Image on product Image, and purchase intention of consumer's. Country Image is taken into consideration with the development of international relations and the creation of international companies. The population of this study is Tabriz residents and 341 were selected as samples. A standard questionnaire was used for data collection and method of sampling was random and by using AMOS software, and structural equation modeling techniques, data analysis is performed.

Keywords

Country Image (CI), Product Image (PI), Purchase Intention