The purpose of this research is to evaluate the influence of different dimensions of e-shopping websites quality consists of system quality, information quality and services quality on hedonic and utilitarian shopping value in online environments. Method of this research was applied research, descriptive, survey and correlation, respectively. E-Consumers with previous shopping experience were respondents of the research. 400 respondents were selected by clustering random sampling. Structural equations modelling and AMOS software were used to analyse data. Results shows that system quality has direct influence on utilitarian shopping value with 0.15 impact factors. Impact factor is 0.10 and 0.27 for system quality and service quality influence on hedonic value, this shows direct influence of them. So, it is proposed that companies whose prepare internet services, improve system, information and service quality factors, this will increase hedonic and utilitarian perceived values.
System Quality, Information Quality, Services Quality, Hedonic Perceived Values, Utilitarian Perceived Values
