Asian Journal of Research in Marketing
  • Year: 2014
  • Volume: 3
  • Issue: 5

An investigate of relationship between Role relaxed consumption and social factors

  • Author:
  • Hossein Vazifehdoosta, Ali Afsharib, Hooshang Goodarzic
  • Total Page Count: 10
  • Page Number: 171 to 180

aAssociate professor, Islamic Azad University, Science and Research Branch, Tehran, Iran

bPHD candidate in Marketing, Islamic Azad University, Science and Research Branch, Tehran, Iran

cLecturer, Islamic Azad University, South Tehran Branch and also PHD candidate in marketing, Islamic Azad University, Science and Research Branch, Tehran, Iran

Online published on 9 October, 2014.

Abstract

In this study, first we explain role relaxed consumption and then we investigate relation of this pattern with social factors including: Attention to social comparison information, Susceptibility to interpersonal information influence, Susceptibility to interpersonal normative influence. The sample includes 384 students of Azad University, Tehran Science and Research branch. The result shows that there is a vise versa relation between "role relaxed consumption" and "Attention to social comparison information, Susceptibility to interpersonal information influence, Susceptibility to interpersonal normative influence".

Keywords

Role relaxed consumption, Attention to social comparison information, Susceptibility to interpersonal information influence, Susceptibility to interpersonal normative influence