Investigating the Strategic Position and Representing a Suitable Marketing Strategy using SPACE Matrix in Sepahan Battery Company

Nowadays positioning has been regarded as one of the managerial and competitive necessities in any organization. Moreover, the organizations should determine their position as well as their future customers in the current complicated environment before entering the competition world. They should act through awareness of their position and adopting suitable marketing policies. The aim of the current study was to investigate and determine the position of Sepahan Battery Company. To this end, method of depicting the strategic position action and evaluation matrix was used. The statistical population included the whole company and the required data were collected through studying internal documents, historical study as well as views of experts inside and outside of the company. Finally, position of this company was specified in the competitive area in terms of SPACE matrix and suitable marketing strategies were presented.