aAssistant Professor, Physical Education Department, ZAUMS University, Zahedan, Iran
bAssociate Professor, Management Department, Shahid Bahonar University, Kerman, Iran
cProfessor, Physical Education Department and Editor in chief of Journal of Sport Management, Tehran University, Tehran, Iran
dFaculty Member, Library and Information Technology Department, ZAUMS University, Zahedan, Iran
eFaculty Member, English Department, ZAUMS University, Zahedan, Iran
Online published on 16 December, 2014.
The Purpose of this study was market segmenting of sport tourism in Iran for foreign tourists according to culture and modeling of target market. To do so, a questionnaire was distributed among 710 participants from 53 countries attending in Fajr International Sport Events in 2010–11. The results showed that Anglo, Latin European and East European, Arab, South Asian and Confucius (Asian) and Central Asian Cultures had the most interest in the sport events (97%). Also, four factors including attractions related to mountain and snow, water sports, sport events, and desert were selected as models of sport tourism target market in Iran. The results of exploratory analysis revealed that these four factors determined and predicted 62% of Iran sport tourism target market.
Market Segmentation, Sport Tourism, Culture, Target Market
