Effects of domestic marketing role on staffs` moral intelligence (A case study: bank staff of Ilam)

Goal of the present study is to investigate effect of domestic marketing role on staff`s moral intelligence in Ilam`s banks. In this study, effects of domestic marketing and its aspects including job security, job satisfaction, empowerment, communication, work and family support, leader-follower relation, and reducing discrimination between positions on staffs moral intelligence are examined. Population of the study is consisted of 900 Ilam bank staff. Using random sampling, sample size is 312. Questionnaires are distributed simple randomly among staff and then are analyzed. Method of data collection in the present study is questionnaire. Reliability of the questionnaire`s Cronbach's alpha is 0.97 for 63 domestic marketing and moral intelligence questions that is very good. To ensure the validity of two questionnaires management experts` view are sought. To test research hypotheses LISREL software is used that shows domestic marketing by a coefficient factor of 0.97 has a meaningful positive effect on staff`s moral intelligence.