Asian Journal of Research in Marketing
  • Year: 2015
  • Volume: 4
  • Issue: 2

The Effect of Brand Prestige on Brand Preference and Word of Mouth: The Moderator Role of Customer Involvement

  • Author:
  • Nischay K. Upamannyu, S.S Bhakar, Alka Singh Chauhan
  • Total Page Count: 18
  • Page Number: 123 to 140

*Assistant Professor, Prestige Institute of Management, Gwalior, India

**Director, Prestige Institute of Management, Gwalior, India

***Aluminous of Prestige Institute of Management, Gwalior, India

Online published on 27 April, 2015.