Asian Journal of Research in Marketing
  • Year: 2015
  • Volume: 4
  • Issue: 2

Influence of Media Habits on Buying Behaviour of Urban and Rural Consumers in Uttrakhand

  • Author:
  • Som Aditya Juyal
  • Total Page Count: 10
  • Page Number: 141 to 150

Associate Professor, Himalayan School of Management Studies, Swami Rama Himalayan University, Dehradun

Online published on 27 April, 2015.