Asian Journal of Research in Marketing
  • Year: 2015
  • Volume: 4
  • Issue: 5

Studying Effects of Market Orientation and Ability of Learning on Export Performance

  • Author:
  • Amin Malekoghlia, Saman Ghaderib,, Morteza Fatehipourc
  • Total Page Count: 9
  • Page Number: 33 to 41

aStudent of Master of Business Administration, Islamic Azad University of Sanandaj, Sanandaj, Iran

bPh. D. in Economics and Member of Young Researchers, Club and elites of Islamic Azad University of Sanandaj, Sanandaj, Iran

cFaculty member of Islamic, Azad University of Sanandaj, Sanandaj, Iran

*Corresponding Author

Online published on 9 October, 2015.

Abstract

The present study was done to explore market orientation and ability of learning on export performance. Used tool to gather data was a standard questionnaire. Method used in this research was correlative-descriptive and various descriptive and deductive statistic methods have been used in order to analyze data. The studied population includes all clerks, managers, and executive managers of established firms in Tabriz industrial towns that 262 members were selected by Cochran formula and finally 252 questionnaires were used. The findings of this research show that there is significant relationship between market orientation and ability of learning on export performance in established firms in Tabriz industrial towns.

Keywords

market orientation, ability of learning, export performance