aM.A Student of Executive Management, Department of Management, Kish International Branch, Islamic Azad University, Kish Island, Iran
bAssistant Professor, Department of Management, Kish International Branch, Islamic Azad University, Kish Island, Ira
*Corresponding Author
Online published on 9 October, 2015.
In this research paper descriptive-analytical method is used in order to achieve the necessary analytical data to test the hypothesis and a questionnaire is also used as a data collection tool. The population includes students of the Applied Sciences center of higher education-B.S and A.S, in three industry groups (software and computer networks), culture and art (Fields of tourism services, Hotel, graphics, Public relations) and management of social services (English translation of documentation, Law; Records of Rights, financial accounting) 1580 is the number of people who achieved a random selection of 309 people and the contribution of each department was determined by sharing ratio. Based on the model, the purpose of this study was to evaluate the relationship and the level of contributions and the impact of three variables of E-commerce (usability, quality of information and service interaction) on customers (students) contest or satisfaction. The results show that e-commerce services have a direct and positive relationship on the student satisfaction survey and the criterion variable on predictive customer satisfaction is also predicted.
E-Commerce Services, Usability, Quality of Information, Service Interaction, Student Satisfaction, Higher Education
