This study focuses on the selected sports academies’ growth and expansion in terms of determinants Child Sports Involvement (CSI) toward the sports academies. Review of five selected independent variables depicts a strong association with CSI, which ultimately determines the academies’ success or failure to market expansion in the competitive market scenario. The results indicate that, if parents have positive expectation & encouragement toward their children regarding Sports and positive perceived organizational accountability towards sports organization, they would be more likely to send their children to a Sports training institution. From a strategic point of view, the challenge for academies would be to enhance the level of expectation and encouragement of parents for their children regarding sports and also gaining the trust of parents by operating sports academies with accountability. However, the model's independent variables explained 60.1% of the variance in (CSI), and the adjusted R square is 0.598 or 59.8%. F- Value of 176.633 was analyzed at significance level p<0.001. The analysis clearly implies necessity of academies’ multidimensional focus to the associated variables through initiating newer programs and market offering to retain their competitive edge.
Child Sports Involvement (CSI), Parental Attitude, Parents’ Socialization
