Asian Journal of Research in Marketing
  • Year: 2016
  • Volume: 5
  • Issue: 5

Economic Analysis of Ginger in Wayanad District of Kerala

  • Author:
  • Merlin Mathew1, N. Vani2, B. Aparna3, B. Ravindra Reddy4
  • Total Page Count: 8
  • Page Number: 1 to 8

1Student, Department of Agricultural Economics, S. V. Agricultural College, Tirupati, India

2Assistant Professors, Department of Agricultural Economics, S. V. Agricultural College, Tirupati, India

3Assistant Professors, Department of Agricultural Economics, S. V. Agricultural College, Tirupati, India

4Assistant Professor, Department of Statistics and Mathematics, S. V. Agricultural College, Tirupati, India

Online published on 30 March, 2017.

Abstract

The present study was under taken in Wayanad district of Kerala to examine marketing cost, price spread, producer share, marketing problems/constraints and to suggest suitable remedial measures to improve the marketing of ginger. It was observed that a majority of the farmer producers (60 per cent) sold their produce through channel-I, indicating the most prominent channel in the study area. The analysis of marketing costs and margins revealed that the producer was getting higher share of consumer's rupee in channel-II(54.76 per cent) than that of channel-I (52.53 per cent).

Keywords

Marketing cost, Price spread, Producer's share in consumer's rupee