This study consists of a brief description on “Sales Promotion of Toyota Brand into Car Owners in north-west Karnataka cities”, which was undertaken to look into the position of Toyota in North West Karnataka market and to know the public towards Toyota. To fulfill the purpose of this study, we prepared a questionnaire to find out the relevant primary data pertaining to the functioning and to know the penetration of Toyota Brand in the minds of Car Owners in the study area. The data was collected based on the information given below: The management of the organization. Faculty (Educational Institutes) Students (Educational Institutes)
Besides the primary data collected, we have also referred and collected the relevant secondary data from the various sources like magazines, books, newspapers and website. Based on the relevant primary and secondary data a comparative analysis has been done so as to find out the areas of excellence and areas of improvement for the organizations. The areas of excellence and improvement have been identified based on factual information, in light of which recommendations and suggestions have been provided for the overall improvement of the organizations in the future.
