Asian Journal of Research in Marketing
  • Year: 2018
  • Volume: 7
  • Issue: 3

Factors affecting customer satisfaction for organized retail store in Surat City

Assistant Professor, Post Graduate Department of Business Management, Sardar Patel University, Vallabh, Vidyanagar, Gujarat, India. drhitesh.parmar23@gmail.com

Online published on 7 September, 2018.

Abstract

Indian Retail Industry

Retailing in India is the single largest employment sector and contributes directly to the quality of life of its residents. It is also a key employer of part-time labour and those who have traditionally been drawn from the youth segment of the labour force. Retailing, both as a consumer pastime and as an organizational activity, has changed significantly during recent years. It is one of the world's largest and most diverse industries.