1Assistant Professor, Woxsen School of Business, raajsamala.phd@gmail.com
2Student, Woxsen School of Business, satheesh.meganathan@pgdm.woxsen.edu.in
Online published on 12 August, 2020.
Consumer psychology is a window to understand the behavior of the consumer. Marketers should understand consumer psychology to design and implement better marketing activities. This article will discuss how artificial intelligence helps the marketer to understand consumer psychology. There are many ways to understand the behavior of the buyer. Nevertheless, this article explains how Twitter data can be used to know about customer perception by performing sentiment analysis.
