Delineated segmentation of factors on employee attraction in entrepreneurial firms

In the last five decades there have been a rise in the culture of the entrepreneurship. The EDP programmes held by the government and the universities at different levels plays a key role in the developing market sentiments for the founder of the start-ups.The success of any firm depends upon the talented and devoted employees of the entrepreneurial firm. The talent attraction process of any firm is dependent on many factors and policies of the firm. The human resource policies focus on the employees’ entire journey in the organisation. An employee journey in the organisation starts from the talent attraction to the quitting decision. Employee attraction plays an important role in the employees’ journey with the organisation. This study is an attempt to understand the major factors that should be kept in mind while formulating an effective talent attraction approach.