IITM JOURNAL OF MANAGEMENT AND IT
  • Year: 2012
  • Volume: 3
  • Issue: 1

Customer life time value: A recent phenomenon

  • Author:
  • Rashmi1, Neeraj Kumar2
  • Total Page Count: 3
  • Page Number: 69 to 71

1Research Scholar, Guru Nanak Dev University, AmritsarPunjabIndia

2Accounts Officer, Hindustan Petroleum Corporation Limited, New DelhiDelhiIndia

Online published on 11 February, 2021.

Abstract

A new phenomenon 'customer life time value' is explored in this study. A simple method is discussed for calculating life time value of the customers. Finally its use in India is recommended.

Keywords

Life Time Value, Customers, Business, Profits