1Research Scholar, Guru Nanak Dev University, AmritsarPunjabIndia
2Accounts Officer, Hindustan Petroleum Corporation Limited, New DelhiDelhiIndia
Online published on 11 February, 2021.
A new phenomenon 'customer life time value' is explored in this study. A simple method is discussed for calculating life time value of the customers. Finally its use in India is recommended.
Life Time Value, Customers, Business, Profits
