With an exponential growth in internet facilities and its monumental impact on daily lives activities makes an individual dependent. The internet changed our life enormously and influence social as well as business activities. It becomes a social media for communication, Business and entertainment. These social networking sites recognized each and every user through user profiling. The user profiling is an act carried out to gather information about the user. The information of user can be utilized in many ways such as customized the contents and interface of the hosting site, color combination of interface, automatic advertisement, update on issues related to interest of the user. On the counterpart information gather from the user on name of user profile leads to a serious threat to private and confidential information of the user. Most of the frauds originated from the unsafe user profiling. According to the survey conducted by Symantac[7] in the year of 2012, report entitled as “Internet security threats Report” the social networking sites were the softest target of the intruders to hack the personal information so that it can be misused. The present study is aimed to explore the threats to private information of the user due to unsafe profiling. We have also analyzed the survey reports to identify the issues related to safe user profiling. We have proposed a new mechanism to overcome unsafe user profiling problems which is called as “Proactive Safe User Profiling Mechanism”. It is a client side application which enforces certain conditions or rules to create user profile over the internet.
Proactive safe user profiling, cyber crime, Threats on private Information, Identity theft, Online Intrusion
