Challenges and Risks of Social Networking in Mobile Commerce

Mobile commerce is not limited to making transaction through mobiles. It has expanded its area to social networking and marketing. Google wallet and mobify are the types of support to mobile commerce. Social networking is the vast field where mobile commerce is growing its seeds. Research has shown that mobile commerce has used social networking as a traffic driver. People using e-commerce are also using mobile devices for making transaction. E-commerce can optimize the mobile usage by deploying responsive site designs paired with server based logic to minimize assets served to mobile user. So there is an immediate need to take care of mobile shoppers. Mobile devices due to its uniqueness, mobility and ease of availability are helping in growth of mobile commerce. It is a fact that social networking is also not limited to entertainment, but growing because of public interest in developing their business and business social network. Many challenges related to security, cloning of SIM, technical and non technical risks of mobile commerce are creating obstacles in optimal usage of social site in mobile commerce. This paper describes the key issues related to usage of social networking in mobile commerce and provides a solution to technical risks related to the same.