The Impact of Marketing Mix Strategy on Hospital's Performance Measured by Patient's Satisfaction: (An Empirical Study on Santokba Durlabhji Memorial Hospital, Jaipur)

This research aims to study the impact of marketing mix strategy on patient satisfaction in santokba durlabhji memorial hospital, Jaipur. This research consists of the independent variables represented by marketing mix strategy components (namely health service, pricing, distribution, promotion, physical evidence, process, and personal strategies) and dependent variable which represented by patient satisfaction. In order to explore the relationship between independent and dependent variables, the quantitative method was used to collect primary data through a questionnaire, which was administered in the selected hospital's patients. All Patients’ of the SDMH were targeted in this research. The research population of this research consists of 250 patients. The research sample in this research also consists of the total population accounted 250 patients. The researcher retrieves 190 valid research questionnaires. A purposive sampling strategy was used to choose the participants in this research.