1Research Scholar, Jagannath International Management School, Kalkaji, New Delhi, India, jyoti.kukreja@jagannath.org
2Research Scholar, Jagannath International Management School, Kalkaji, New Delhi, India, ritu.pratibha23@gmail.com
3Research Scholar, Jagannath International Management School, Kalkaji, New Delhi, India
Online published on 19 February, 2019.
This paper seeks to explore the undercurrent of entrepreneurship with the bright shades of digital presence especially social networking sites. An urge in the researchers prompted to explore whether these social platforms are just a ‘spot of flaunt’ or are new business being paved out. The research concludes with a ray of hope that it is a promising avenue to highlight and being inspired for entrepreneurial ventures.
IT, CBBS, BBS, IRC
