ASPEE Agribusiness Management Institute, Centre for Research in Agricultural Marketing, Navsari Agricultural University, Navsari-396450
Online published on 23 October, 2017.
South Gujarat is one of the important clusters of Mango Pulp in the country with a number of processing units with a good backward linkage of Alphonso and Kesar variety of mangoes. In order to understand costs and returns in mango pulp processing at different scales of production, the present study was undertaken during 2011–12. Data were collected using Personal interview of total 10 Mango pulp processors in the three districts of South Gujarat i.e. Navsari, Valsad and Surat. Majority of large and medium scale mango pulp processors were mainly targeting International market while small manufacturers served their products mainly in regional markets. Large variation in investment ranging from Rs.32.5 lakhs to Rs. 14 crores was observed across the size group of firms. The processing industry is raw material intensive with 57–61 per cent of the total variable cost accounting for procurement of raw mango. The value of rate on return on investment varies from 0.14 for large, 0.13 for medium and 0.10 for small firms. This measure reveals that mango pulp production is profitable at all the scales of production however large firms are more efficient than small firms.
