Indian Journal of Agricultural Marketing

The study analyzed the costs and returns of goats marketing in Adamawa State, Nigeria. The objectives of the study were to; describe the socio-economic characteristics of goat's marketers, describe the marketing channels of goats, determine the cost and returns, marketing margin of goats and identify the problems of goats marketing. Primary data were collected from 102 randomly selected marketers through structured questionnaire. Descriptive statistics, profitability ratio and marketing margin analysis were used to analyze the data collected. The result revealed that 65.7% of the marketers were in the active age of between 30–49 years. All (100%) of the respondents were male, 84.3% had acquired one form of education or the other. Majorities (67.7%) of the marketers were wholesalers and purchased animals from sellers. The result also revealed a net return of ₦ 1, 004.40 for goat with rate of return ratio of 0.12. The marketing margin was estimated as naira 1, 809.19. The net returns of goats based on the ages were; ₦ 903.71, ₦ 1, 556.12 and ₦ 555.37 with rate return ratio of 0.23, 0.20 and 0.04 at categories 0.1–1, 1.1–2 and 2.1–3 years respectively. Marketing problems include; insufficient capital, poor source of credit, poor access to credit. Massive enlightenment campaign, linkage with financial institution and rehabilitation of roads were recommended towards solving the problems of goats marketing.