Indian Journal of Agricultural Marketing
  • Year: 2016
  • Volume: 30
  • Issue: 3s

Using the theory of reasoned action to understand postponement among subsistence farmers

  • Author:
  • Preeti Priya, Suddhachit Mitra
  • Total Page Count: 1
  • Page Number: 191 to 191

Institute of Rural Management Anand (IRMA), Post Box No. 60, Anand388001- Gujarat

Online published on 30 June, 2017.

Keywords

Postponement in Agriculture, Theory of Reasoned Action, Bottom of Pyramid, Farmers’ Innovativeness