*Department of Economics and Sociology, Punjab Agricultural University, Ludhiana -141004
School of Business Studies, Punjab Agricultural University, Ludhiana-141004
Online published on 26 September, 2017.
In today's era, Farmer-Producer companies can be seen as hybrids between private companies and cooperative societies. The present study is based on Global SHG's Farmer Producer Organization which was registered on March 30, 2015. It is financially supported by NABARD, has extensive networking among farmer organizations and committed leadership. By conducting the SWOT analysis, it has low investment levels for the members, lack of professional managers and no HR policy. Although there is stiff competition from the local traders and unstable macroeconomic climate, yet the selected FPO has the opportunity to expand its business through increase in membership and availability of support structures. Therefore, it is suggested that the professional managers and technical staff for the strong forward and backward linkages need to be appointed, communication channels must be strengthened and there must be strong HR policy. Further, the government may provide hand holding support for about five years instead of three years.
Processed food, farmer producer organization, SWOT analysis, marketing
