Value chain of sunflower-A case study in Raichur District of Karnataka

Globalization and expanding international markets offer openings for developing country producers to operate in emerging national and international markets. The producers gain better control over production, trade and distribution in order to guarantee the quality and value added of their products and to operate in a cost-effective way. Sunflower is one such a significant crop for the Indian farmers for their economic sustainability. This article provides a case study to understand the status of the sunflower growers in Raichur district and describes the existing value chain model for the sunflower in India. It also assesses the value added in the various stages of sunflower within the chain and describes the interests and economic relationship of stakeholders. Hellin's (2006) approach is adopted in this study. The article concluded by throwing lights on theproblems and prospects in the sunflower value chain and the probable strategies that can be adopted to meet them.