1Department of Agricultural Extension, Annamalai University, Chidambaram, Tamil Nadu - 608 002
Department of Agricultural Economics, Annamalai University, Chidambaram, Tamil Nadu - 608 002
Online published on 19 June, 2021.
The study focused on Pannai Pasumai Nugarvor Kooturavu Kadai (PPNKK). It directly links producers, consumers and co-operative store and itwas introduced with a view to eliminatemore number of middle man. The PPNKK situated in Triplicane, Chennai city was selected for the present study. Data has been collected from the sample of 30 purchasers of vegetables at selected farm fresh co-operative vegetable store in Chennai cityusing a pre - tested structured schedule. The main objective of the study was to analyse the consumer behaviour and satisfaction level of the consumer. The statistical tools like percentage, scaling technique and ranking analysis were used. The results revealed that 13 per cent of the respondents were purchasing vegetables sometimes in PPNKK spent more than Rs.400 per week. The perception level of 43 per cent of the respondents was high and 23 per cent of sample consumers have got poor level perception. Further it could be inferred that 77 per cent of the respondents were fully satisfied with PPNKK. Reasonable price and quality of the produce were important factors influencing purchase of vegetables in PPNKK
