Beneficial schemes and institutions to promote agricultural marketing in Odisha: An overview

The marketing potential of the sector and growing marketable surplus, there has been an increase in demand for Indian economy . as Odisha an agrarian backward economy with heavy potential for agriculture development, odisha is the leading producer of different commodities and agriculture contributes 20 % state SGVA. Agricultural marketing in odisha started by the recommendation of royal commission and introduction of Odisha Agril. Produce Markets Act 1956 .odisha state agricultural marketing board plays sole and whole role to promote agricultural marketing in the state considering different activities undertaken viz;Krushak Bazaar (Farmers Market),Contract Farming, Trader License, Market Information, Private Marketing/E-Marketing, Market infrastructure & Grading Equipments, Market Survey and Research, Marketing Extension etc. and following are the ongoing schemes exclusively related to promote agricultural marketing in odisha. The different central government as well state government schemes to promote agricultural marketing in the state can be classified according to their developmental and financial role. Schemes like Integrated Scheme on Agricultural Marketing, Infrastructure Development of Input Sale Centers, Promotion of National Agriculture Market through Agri-Tech Infrastructure Fund (ATIF),e -NAM are backbone of agricultural marketing development. These should sensited in proper way with more market interventions so that the different stakeholders should be benefitted. As odisha achieve krishi karman Award consecutively 4 years but the AMFFRI index developed by NIAM for agricultural marketing reforms shows that odisha is lacking behind some factors like Direct marketing Farmer- Consumer Market E-Trading. There is need to consider different market intervention carefully to prosperous ODISHA.