Indian Journal of Agricultural Marketing
  • Year: 2019
  • Volume: 33
  • Issue: 1

A study on marketing of animals in Tamilnadu

  • Author:
  • T. Ponshunmugaraja
  • Total Page Count: 9
  • Page Number: 24 to 32

Deptt. of Economics, Loyala College, Chennai

Online published on 13 December, 2019.

Abstract

The present study was conducted with the objective of examining the volume of trade and marketing channels of different category of animals in different Agro-Climatic zones of Tamilnadu during 2017–2018. The study reveals that by and large the volume of cattle trade in different agro-climatic zones is not uniform. The volume of trade depends upon the density of cattle population, location of market, distance from other market, number of buyers in the market or demand of animals etc. The trade was primarily controlled by the private parties rather than government.