Emerging marketing models to link farmers to market-case of e-nam in tomato crop

The paper revolves around the implementation process of e-NAM in horticultural crops. Using the data from two APMCs in Andhra Pradesh, the status of implementation of recommended e-NAM practices, the beneficial effects of e-NAM trading in tomato, the constraints associated with participation in e-NAM by farmers and trader, scope for linking organizations/institutions to e-NAM platform for improved efficiency and need for integration of APMCs to national level e-Platform are analyzed in the paper.