Indian Journal of Agricultural Marketing
  • Year: 2022
  • Volume: 36
  • Issue: 3spl

Dynamics of Livestock Marketing in India: Status and SWOT Analysis

  • Author:
  • Shivangi Shubham, Vinod Kumar
  • Total Page Count: 35
  • Page Number: 262 to 296

Department of Economic Analysis ResearchNational Bank for Agriculture and Rural Development, Mumbai

Online Published on 31 January, 2023.

Abstract

The livestock sector is multi-faceted and has been a strong engine propelling rural welfare. India is the world’s highest livestock owner at about 536.76 million with numerous livestock products, such as milk, meat, eggs, wool, leather, etc. but trade in many of these products has been rather tepid. A remunerative market for livestock products is the key to making livestock production a profitable commercial venture. This paper analyses the trends in the production and trade of primary livestock products using secondary data and investigate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of these products.